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The
Story

How it started

It’s the pandemic. Friends Ranj, Xav, and Sim (that’s us) decide to level up their weekly Zoom calls with a cocktail tasting. They go and buy every cocktail they could find in shops near them.

25 cans later, they are mortified to find the same flavours (Pornstar Martini, Mojito, Margarita, etc.) being repeated over and over. Where’s the variety? The thrill of the unknown?

The Mission

Knowing full well that cocktails should evoke joy, celebration, and those “holy sh*™ you gotta try this” moments , they're suddenly determined to shake things up and revolutionise the canned cocktail scene. The mission: to create classic cocktails with unexpected twists that bring back the magic and turn every sip into a memory worth sharing.

FROM SIM’S KITCHEN TO OUR VERY OWN OFFICE

FROM SIM’S KITCHEN TO OUR VERY OWN OFFICE

FROM SIM’S KITCHEN TO OUR VERY OWN OFFICE

FROM SIM’S KITCHEN TO OUR VERY OWN OFFICE

FROM SIM’S KITCHEN TO OUR VERY OWN OFFICE

FROM SIM’S KITCHEN TO OUR VERY OWN OFFICE

THEN TILL NOW

From Sim’s kitchen to our very own office, our journey has been all about passion, creativity, and a relentless drive to bring the magic of great cocktails to everyone, everywhere.

2020

2021

2022

2023

2024

2025

2026

16/10/20
Launched under the original brand "Knocktails" in Sim’s kitchen with 5 ‘traditional’ flavours and 5 ‘twists’ on classics. The very first day saw over 100 orders! (with 100% discount, but nonetheless).
05/01/21
Received a cease and desist from Europe’s largest IPO law firm. With two weeks to rebrand and no new ideas, we definitely didn’t take any inspiration from the head lawyer’s name—Mr. Dixton. Next thing you know, Mixtons was born.
14/09/22
After 10,000+ orders, our data showed twists on classics were 5x more popular than traditional ones. Mixtons officially focused on creating cocktails with formulations of the future.
14/09/22
Winter Wonderland invited us (!!!) to be their cocktail partner for bar ice—replacing traditional flavours. An insane win for us and a highly coveted piece of business on the festival circuit.
05/05/23
Kicked off our largest summer yet, serving over half a million Mixtons at 40+ festivals across the UK—from Boardmasters and Victorious to Kendall Calling and Y Not.
13/05/24
We wanted to let people experience the magic of great cocktails anywhere, any time. So who's our perfect first national retail listing? WHSmiths Travel, of course—available in all major train stations and airports.
06/03/25
Launched our entire range into Whole Foods. Being focused on next generation food and drink, they immediately bought into our vision to create a cocktail brand that wasn't replicating recipes of the past, but creating formulations of the future.
26/04/26
Introduced our Long Tables in Unexpected Places concept. The only goal? IRL Connection. In a world of over-optimisation and doom scrolling, we think bringing back real meaningful connection with good company, great drinks and memorable atmospheres is our greatest opportunity.
19/07/26
WE LAUNCHED INTO SAINSBURY'S NATIONWIDE! From Cornwall to Scotland, you can now find Mixtons on shelves near you. A huge milestone! Find your nearest store on our stockists page.

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