Creating a better future
Whilst stuck at home during the first lockdown, friends and family kept asking Ranj, known as 'the cocktail guy', for tips on how to make cocktails at home as the ones they were buying in supermarkets and online tasted sh*t.
Inspired by this exact Espresso he made at home, he called his two closest friends Xav and Sim to pitch them an idea; why not make and send high quality cocktails using his own recipes?
After working tirelessly for a month, we'd put together our first prototype and launched under the brand 'Knocktails'.
We took a risk and decided to give away 100 boxes for free in the first 2 days. It worked; within 2 weeks we sold out of 6 months worth of stock.
As we went into our first Christmas still operating out of Sims kitchen, we realised we were getting too many orders to handle ourselves. We'd sold out of stock twice and couldn't physically make cocktails fast enough.
We decided to hire a room from a bar that was shut due to the pandemic and quickly hired a team of friends to help us.
We were just beginning to get a grip on our growth when we received a cease and desist letter from the largest IPO law firm in Europe.
We decided to re-brand for a number of reasons; Knocktails was a great lockdown brand but it wasn't eco-friendly and we had the confidence we could aim higher.
We're thankful to the managing director Mr Dixton for the inspiration.
After months of hard work we finally released our new brand with a stronger position.
Pre-made cocktails that don't taste sh*t.
That's why we exist, and that will always be at the core of every decision we make.
REVOLUTION TASTES GREAT
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